Wok & Grill wanted to grow their social media presence, attract new customers, and build excitement around their unique Indo-Chinese menu. Our goal was to amplify their brand’s visibility through user-generated content (UGC), driving engagement and growing their audience.

We designed a targeted campaign focused on authenticity and local appeal:

● Midlands-Based Influencer Collaboration: Partnered with influential food content creators to showcase Wok & Grill’s signature dishes through vibrant, mouth-watering content.

● Authentic UGC: Influencers created dynamic posts and videos highlighting the brand’s unique fusion of Indian and Chinese flavours, while sharing their dining experiences with their followers.

● Hashtag Strategy: A branded hashtag encouraged more customers to join the conversation and share their own content.

● Optimised Campaign Timeline: Focused on a high-impact, 10-day campaign to create buzz and maximise exposure.

In just 10 days, the campaign delivered exceptional results:

● 75,000 Views across Instagram and TikTok, increasing awareness of Wok & Grill among their target audience.

● A 2x Increase in Social Media Following, establishing a growing and engaged online community.

● Positive feedback from customers and influencers, solidifying Wok & Grill’s reputation as a must-try Indo-Chinese destination.

This campaign successfully introduced Wok & Grill to a wider audience, helping them stand out in a competitive market. By blending UGC with influencer storytelling, we created a buzzworthy campaign that showcased their mouth-watering dishes and connected them with new, loyal customers.

At SMMA, we turn unique ideas into measurable success. Let’s work together to take your brand to the next level!