The mission was clear: generate excitement for TeaTime’s UK debut, build brand awareness, and position the café as a must-visit destination. By focusing on user-generated content (UGC), we aimed to amplify their global legacy and connect with a new, local audience

We developed a dynamic campaign that highlighted TeaTime’s rich heritage and delicious offerings while engaging the UK’s vibrant café culture:

● Influencer Partnerships: Collaborated with prominent food reviewers and content creators to craft authentic, mouth-watering visuals that captured TeaTime’s signature flavors and ambiance.

● UGC-Driven Engagement: Encouraged customers to share their experiences online using the branded hashtag, #TeaTimeUK, building a sense of community and excitement.

● Social Media Strategy: Optimized content for Instagram and TikTok, leveraging trending formats to reach a wider audience.

● Interactive Activities: Ran giveaways, polls, and Q&A sessions to spark curiosity and keep the buzz alive around the new store.

In just 8 weeks, the campaign brewed remarkable success:

● 500,000 Views across key social platforms, introducing TeaTime to a vast new audience.

● 15,000 Likes on visually stunning posts that celebrated TeaTime’s unique offerings.

● 7,500 Shares, creating an organic ripple effect and expanding the campaign’s reach.

The campaign successfully established TeaTime as a household name in its new UK market, driving significant foot traffic to their debut store. By blending authenticity, creativity, and strategy, SMMA positioned TeaTime as a global café brand with a warm, local connection.

At SMMA, we thrive on turning ideas into impactful results. Let’s make your brand the next big story—get in touch today!