Khaleej Mandi House aimed to attract a wider audience, increase their social media following, and generate excitement around their delicious Yemeni cuisine. The goal was to establish their reputation as a must-visit spot for food lovers while driving footfall to their restaurant.

To achieve these objectives, we crafted a campaign that blended authenticity with reach:

● Food Reviewer Collaborations: Partnered with influential food reviewers who created high-quality content showcasing the restaurant’s traditional Yemeni dishes, warm ambience, and culinary expertise.

● Branded Hashtag Strategy: Introduced the hashtag #TasteKhaleejMandi, encouraging customers and followers to share their dining experiences.

● Platform Optimisation: Focused on Instagram and TikTok to leverage their visual appeal and viral potential for the campaign’s content.

● Community Engagement: Actively interacted with followers by replying to comments, reposting UGC, and hosting engaging Q&A sessions about Yemeni cuisine.

In just a few weeks, the campaign delivered impressive results:

● 200,000 Views across social platforms, bringing Khaleej Mandi House into the spotlight.

● 3,000 Likes on reviewer and campaign content, driving engagement and interest.

● A 1,450-Follower Increase on social media, connecting the restaurant with new customers and creating a loyal online community.

This campaign not only enhanced Khaleej Mandi House’s online visibility but also helped establish them as a beloved destination for Yemeni cuisine. By amplifying authentic voices and crafting a compelling digital narrative, SMMA ensured the restaurant’s flavours reached a wider audience.

At SMMA, we specialise in creating campaigns that deliver results. Ready to take your business to the next level? Let’s make it happen!