Elevating Experiences at Sky Lounge 
Objective
Sky Lounge sought to increase visibility within the local market and attract a loyal customer base. Our mission was to highlight their unique blend of dining and leisure by delivering an authentic and engaging campaign that would drive exposure and footfall.
Our Approach
To showcase the Sky Lounge experience, we crafted a campaign centred around authentic storytelling and influencer engagement:
● Local Influencer Partnerships: We invited prominent food critics and influencers with a Midlands-based following to experience and promote Sky Lounge’s shisha, cuisine, and ambiance.
● Immersive Content Creation: Influencers captured and shared engaging content—vibrant visuals of the lounge, its gourmet dishes, and the premium shisha experience—highlighting what makes Sky Lounge a standout destination.
● Strategic Social Amplification: Campaign content was optimised for platforms like Instagram and TikTok, targeting local audiences most likely to resonate with the experience.
● Community Connection: Influencers interacted with their followers, sharing detailed reviews and sparking conversations about their experiences at Sky Lounge.
● Local Influencer Partnerships: We invited prominent food critics and influencers with a Midlands-based following to experience and promote Sky Lounge’s shisha, cuisine, and ambiance.
● Immersive Content Creation: Influencers captured and shared engaging content—vibrant visuals of the lounge, its gourmet dishes, and the premium shisha experience—highlighting what makes Sky Lounge a standout destination.
● Strategic Social Amplification: Campaign content was optimised for platforms like Instagram and TikTok, targeting local audiences most likely to resonate with the experience.
● Community Connection: Influencers interacted with their followers, sharing detailed reviews and sparking conversations about their experiences at Sky Lounge.
Results
Over the course of an 8-week campaign, we achieved remarkable exposure for Sky
Lounge:
● 100,000 Views across social media platforms, significantly boosting brand awareness in the Midlands.
● Engaged audiences through authentic content, inspiring curiosity and driving interest in visiting the lounge.
● Positioned Sky Lounge as a local hotspot for those seeking a premium shisha and dining experience.
● 100,000 Views across social media platforms, significantly boosting brand awareness in the Midlands.
● Engaged audiences through authentic content, inspiring curiosity and driving interest in visiting the lounge.
● Positioned Sky Lounge as a local hotspot for those seeking a premium shisha and dining experience.
The Impact
This campaign succeeded in making Sky Lounge a recognised name in the Midlands, attracting new customers and solidifying its reputation as a premium destination for food and leisure. By pairing influencer-driven storytelling with a focused strategy, SMMA delivered a campaign that not only showcased Sky Lounge’s offerings but also created a buzz that resonated with its target audience.
At SMMA, we turn experiences into exposure. Ready to showcase your brand in the spotlight? Let’s create your success story!
At SMMA, we turn experiences into exposure. Ready to showcase your brand in the spotlight? Let’s create your success story!