SMMA

Shape Sizzling Success for Wok & Grill

At SMMA, we specialise in crafting campaigns that connect brands with their audience through authentic and engaging content. Our collaboration with Wok & Grill, a vibrant Indo-Chinese food brand, brought their bold flavours to life online, showcasing their delicious offerings to a Midlands-based audience.

Sizzling Success for Wok & Grill
Campaign Spotlight: Sizzling Success for Wok & Grill
Description: At SMMA, we turn unique ideas into measurable success. Let’s work together to take your brand to the next level!
Industry: Food & Drink

Objective

Wok & Grill wanted to grow their social media presence, attract new customers, and build excitement around their unique Indo-Chinese menu. Our goal was to amplify their brand’s visibility through user-generated content (UGC), driving engagement and growing their audience.

Our Approach

We designed a targeted campaign focused on authenticity and local appeal:

● Midlands-Based Influencer Collaboration: Partnered with influential food content creators to showcase Wok & Grill’s signature dishes through vibrant, mouth-watering content.

● Authentic UGC: Influencers created dynamic posts and videos highlighting the brand’s unique fusion of Indian and Chinese flavours, while sharing their dining experiences with their followers.

● Hashtag Strategy: A branded hashtag encouraged more customers to join the conversation and share their own content.

● Optimised Campaign Timeline: Focused on a high-impact, 10-day campaign to create buzz and maximise exposure.

Results

In just 10 days, the campaign delivered exceptional results:

● 75,000 Views across Instagram and TikTok, increasing awareness of Wok & Grill among their target audience.

● A 2x Increase in Social Media Following, establishing a growing and engaged online community.

● Positive feedback from customers and influencers, solidifying Wok & Grill’s reputation as a must-try Indo-Chinese destination.

The Impact

This campaign successfully introduced Wok & Grill to a wider audience, helping them stand out in a competitive market. By blending UGC with influencer storytelling, we created a buzzworthy campaign that showcased their mouth-watering dishes and connected them with new, loyal customers.

At SMMA, we turn unique ideas into measurable success. Let’s work together to take your brand to the next level!
Sizzling Success for Wok & Grill